Carrera is, by far, one of the most famous italian brands in the world producing sunglasses. After two decades of fidelity
to the 80's look, I was called by MRM Worldwide to give Carrera a fresh new image, starting from designing the brand logo.

The project started from a specific type design process, considering to maintain Carrera's brand values and visual recall,
and aiming to improve readability in all size possibilities: from a billboard to a sunglasses' stick.

Besides the new brand logo, I developed the whole brand book of design and communication guidelines.: brand identity, the "C" device, the typographic system, the stationery, the advertising formats, the web applications, the video signature,
the store and "point of purchase" materials, the merchandising materials, and the application on products.

Role: Design Director, Graphic Designer
Agency: MRM Worldwide Milano
Advertising Senior Director: Alex Brunori
Advertising Art Director: Riccardo Daverio