Alemagna
Alemagna is a notable sweet and confectionary factory founded in Milano in 1921, by Gioacchino Alemagna (1892-1974).
Its name ruled the market for several decades in the sweet market. The first pastry store and bar was open in Piazza Duomo, before spreading all over Italy with its magnificence. Alemagna is an historical brand, which entered italian families, hystory and myth. After couple years of struggle in the 60's, passing from Motta to Nestlè's property, Alemagna is back on the market since it has been bought from Bauli S.p.A in 2009.
The project is a total re-branding plan aiming to a new high brand-positioning, being presented in the most elegant pastry shops all over Italy. I leaded the whole creative process of Corporate and Editorial, designing the logo, the pattern, the colour system, the "Milano 1921", the look & feel, the catalogues, the website. I directed the photoshooting. I cooperated on the packaging design. The project has won twice the 1st Price as Best Corporate Design and Best Packaging Design at the Grand Prix Award 2010.
Role: Design Director, Graphic Designer
Agency: Carmi e Ubertis
Corporate Design: brand identity, corporate logo & the graphic elements: lettering, pattern, product naming, color system.
Editorial Design: 2010 Christmas Catalogue
Art Direction: research and development of the look and feel in the photography.
Web Design: Design and art direction. Programming and realization by www.psweb.it
Packaging Design: Design elements and composition. Hierarchy, positioning and color system.
Packaging & technical expertise by Carla Traini, packaging designer.
Its name ruled the market for several decades in the sweet market. The first pastry store and bar was open in Piazza Duomo, before spreading all over Italy with its magnificence. Alemagna is an historical brand, which entered italian families, hystory and myth. After couple years of struggle in the 60's, passing from Motta to Nestlè's property, Alemagna is back on the market since it has been bought from Bauli S.p.A in 2009.
The project is a total re-branding plan aiming to a new high brand-positioning, being presented in the most elegant pastry shops all over Italy. I leaded the whole creative process of Corporate and Editorial, designing the logo, the pattern, the colour system, the "Milano 1921", the look & feel, the catalogues, the website. I directed the photoshooting. I cooperated on the packaging design. The project has won twice the 1st Price as Best Corporate Design and Best Packaging Design at the Grand Prix Award 2010.
Role: Design Director, Graphic Designer
Agency: Carmi e Ubertis
Corporate Design: brand identity, corporate logo & the graphic elements: lettering, pattern, product naming, color system.
Editorial Design: 2010 Christmas Catalogue
Art Direction: research and development of the look and feel in the photography.
Web Design: Design and art direction. Programming and realization by www.psweb.it
Packaging Design: Design elements and composition. Hierarchy, positioning and color system.
Packaging & technical expertise by Carla Traini, packaging designer.